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Are you ready to rejuvenate your skin with a groundbreaking new microneedling technique?

Potenza™ incorporates radiofrequency energy for faster and more dramatic results than traditional microneedling.

Find out how Dr. James E. Murphy and his team in Reno, NV, can help you achieve the smooth, glowing skin you desire...

Reveal Your Skin's Potential with Potenza Treatment

Our skin has a natural ability to produce collagen and elastin, proteins that give us a healthy, supple complexion. However, production can decrease due to age or other factors, like UV damage or stress.

If you want to reduce fine lines, blemishes, and other signs of aging, FDA-cleared Potenza™ treatment boosts collagen and elastin using radiofrequency technology and microneedling for a younger-looking, radiant complexion.

The New Standard in Radiofrequency Microneedling

Faster Results

Potenza provides quicker and more noticeable results than traditional microneedling treatment by targeting the skin's outermost tissue layer with a combination of microneedles and radiofrequency energy. Patients also experience faster healing with minimal downtime.


Potenza can address fine lines, acne scars, stretch marks, and blemishes anywhere on the body. Popular treatment areas include the facial area, abdomen, and neck to improve any skin irregularities.

All Skin Types

Treatment is customizable to treat any area of the body, any time of the year, on all skin types. Whether you want to counteract signs of aging or decrease the size of your pores, Potenza's technology can help you reach your goals.

"Hands Down, the Best!"


Michelle Beck


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Dr Murphy and his staff were such a pleasure to meet!!! They are so sweet, welcoming, thorough, and just exactly what I was hoping for!!! I would recommend them to anyone looking to enhance themselves in anyway!!!!

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Barbara Gonzalez


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Dr Murphy, his wife Tracy, and all the staff are hands down the best anywhere. I have been so pleased with everything they have done for me, from minor to major. You will not find a set of more capable hands anywhere.

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Stunning Facial Results with Potenza

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Before Potenza Treatment
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After Potenza Treatment

Ask Us About Financing

Interested in Potenza but concerned about the cost? We offer financing through CareCredit® and ALPHAEON to make microneedling treatment  affordable. To learn more, contact our office serving Reno and Lake Tahoe, NV.

How Does It Work?


A topical anesthetic or numbing cream is applied to ensure your comfort. Patients may feel a slight stinging sensation from the needles, but the discomfort is very minor. We offer self-administered nitrous oxide to provide an extra layer of reassurance for patients with sensitive skin, or those who are nervous about treatment.


Once the patient is numb, the microneedles are gently pressed against the skin. The tiny needles penetrate the tissue while delivering radiofrequency energy to the treatment area. This triggers the body's natural repair process and stimulates the body to produce new collagen and elastin, eventually resulting in powerful rejuvenation.


Collagen and elastin building happen within four to six weeks of treatment. Around 12 weeks, the full effects of Potenza treatment become apparent. We generally recommend three sessions for best results, but this varies by case. We'll recommend a treatment timeline during your initial consultation at our Reno office.

Turn Back the Clock with Potenza

before potenza
Before Potenza Treatment
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After Potenza Treatment

What Are You Waiting For? Take the First Step to Glowing Skin Today 

With over 20 years of experience, Dr. James E. Murphy oversees the entire Potenza microneedling treatment process to ensure top results. He has built a team of some of the best estheticians in the industry. Our estheticians are available Saturday by appointment to provide fully customized care outside of our regular hours. We invite you to request a consultation and see what Potenza can do for you.

Dr. James Murphy

Murphy Plastic Surgery & Medical Spa

Dr. James Murphy is a highly trained, board-certified plastic and reconstructive surgeon who has been in practice 25 years. He serves patients throughout Reno and Lake Tahoe and is affiliated with several prestigious organizations, including: 

  • American Society of Plastic Surgeons 
  • American College of Surgeons 
  • American Medical Association 
  • Reno Surgical Society

Schedule your consultation today by contacting us online or call (775) 322-3446. Se habla español. If you would like to text us during business hours, we can respond via text to you. You can also send pictures to us with questions.

Contact Us Today

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